Easy Grass adopts Synthetic Turf Council’s Code of Ethics
Miami, FL- As part of its comittment to continous quality improvement, Easy Grass today adopted a newly released Code of Conduct, published by The Synthetic Turf Council.
This Code of Conduct relates to the daily interaction between member companies, including representatives and agents, and potential and existing customers. The Code of Conduct covers all aspects of written and verbal communications that member companies use as part of their sales and marketing activities.
“Member companies agree to hold themselves to the highest standard of conduct when presenting their products and how their products and companies compare with others in the synthetic turf industry.
Member companies will always strive to present their products and/or services in an honest and factually accurate manner; and will avoid making any non-specific negative comments or negative characterizations about a competitor company and/or that company’s products and/or services. Examples of these include, but are not limited to, non-specific comments about a company’s financial stability, vendor payment history, and system performance, that are not based on specific fact or are not a matter of public record.
While understanding that competition in the marketplace will always exist and be a part of our industry, member companies agree to treat other synthetic turf companies with respect in all aspects of their business practices. STC members agree not to disparage other synthetic turf companies, and will conduct their business affairs with integrity and as they would want others to treat them.
Member companies will also strive to ensure that all written communications, advertising and marketing programs will be truthful and accurate, will not appear to validate misinformation that could potentially harm the synthetic turf industry, and will not be considered “unfair” as defined by the FTC. In addition, member companies will agree that they will have a “reasonable basis” (as defined by the FTC) for all claims made in written advertisements and other written marketing documents.”
Bernie Torra, STC Public Relations Committee Chairman and Vice President of Easy Grass, LLC said, “The goal of this Code of Conduct is to encourage all member companies to conduct themselves in an honest and forthright manner, to present their products and services in a positive and factually accurate way, and in doing so, eliminate the negative perception that customers have had of the synthetic turf business for many years.”
If you have questions about this Code of Conduct, please feel free to contact Bernie Torra at (305) 234-5800 or at bernie@easygrass.net.
